
Hi, I’m Simon Kriss
I am Asia Pacific’s leading voice on the adoption and application of AI, and Co‑Founder of Sovereign AI, a national initiative building transparent, ethics‑led AI capability for Australia. With over 35 years of experience across some of the world’s biggest brand names, I bring a rare combination of futurist innovation and pragmatic business leadership.
I am a divergent thinker and so I specialise in futurist innovation. I mix wonderous and adaptive thinking together with sound business pragmatics in everything I do.
My happy place is on stage, and I am just as comfortable addressing 2,000 conference attendees as I am discussing with the Board of Directors or talking with frontline staff. I have the uncanny skill of taking difficult and complex concepts (such as AI) and simplifying them so that all audiences can understand and adopt.
A defining career moment was speaking at the United Nations in Geneva at the AI for Developing Countries Forum, where I explored the hidden ethical and environmental costs of AI, themes that continue to underpin my work with Sovereign AI today.
While I am a trusted advisor, keynote speaker and author, I am also a father to three adults and grandfather to eight wonderfully imaginative grandchildren.
I value diversity, integrity, honesty, and self-accountability. I also really love a challenge to solve – with or without AI.
Simon’s experience
Simon has worked with some of the world’s largest brands. Organisations such as Expedia, Royal Bank of Scotland, Cathay Pacific Airways and more have trusted his insights and advice. Simon’s career spans over 35 years and almost every continent on earth.
As Co‑Founder of Sovereign AI and a member of the Australian Institute of Company Directors, Simon combines governance discipline with frontier innovation. He also contributes to several commercial and non‑profit boards that promote the ethical and transparent use of AI.
Testimonials
Who I work with